Optimise your ‹title› and ‹description› meta tags
You have only one chance to pitch your site to the user when he’s browsing through search results: your title and description html tags. So you must keep them in top shape.
Proper use of title and description meta tags in every page or your site (keywords meta tag is not very useful nowadays, although it does not hurt having it), will help the search engines understand your content better.
There are various ways to format the title and description tags. The worst one is just to leave your site’s name as the title and your tagline as a description in all the pages.
The title of each page should tell what this page is about in a short sentence, while the description tag should give a short abstract of the content.
The real challenge is to find the best possible way to format your title tag, and how to optimise your typo for the description.

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